We are well underway into our golf seasons and hopefully you have been able to increase your female population at this point. One thing that is sometimes a struggle, is keeping your female players. They take private lessons, a clinic, or even a group lesson series with you, and you may never see them after that. Or they sign up for every series that you have, but never actually play a round on the golf course. I have had several students like that. I have found a few solutions that helped to encourage, and most importantly gave them confidence to get out and actually play.
Here’s my list of successful options:
- Create a Beginner II series, where the main focus is to get the women to play two to three holes during the class while being coached. This gets a lot of those serial lesson takers their first exposure on the golf course. I also make it their homework assignment to play one round in between classes.
- Allow your students from each class to exchange e-mails and/or phone numbers so that they can play with each other. A lot of women in my classes do not know other women that play golf so they feel more comfortable playing with their classmates.
- Have some women league options that they can join either at your course or another course that will cater to their level of play. A lot of us work at regulation courses that are too difficult for a beginner. Have some other options of casual leagues that they can join mid-season.
Our goal is to recruit and retain female golfers, these options are sure-fire ways to do this. It is our job as professionals to be that one stop shop for all of our students. So if you do not have a retention plan, it’s time to make one!