Of all the best practices that a business person can employ, this is one of the simplest and most effective ways to build and strengthen relationships. In our world of text messages, email, Facebook and Tweets; a handwritten thank you note received by snail-mail conveys a genuine appreciation that has staying power. Think of the last time you received a hand-written thank you. How did that make you feel? Are you not more likely to think of them the next time you need that product or service? People are also more likely to tell their friends about your hand-written note; and we all know word of mouth and personal recommendations are the best endorsements.
Just remember, keep the note short, sincere and include an invitation to return. And, don’t forget the stamp!