We all get into the golf business for different reasons. We find our passion and somehow destiny takes us on a journey. Shannon Kneisler is no different but she has had some of the most unique and interesting experiences that I have heard of in a long time. Take a few minutes to meet her. Wait until you see how she is bringing caddies back to the game, and how she has been giving golf lessons all over the world!
Shannon found success quickly at the age of 14 when winning her first Junior Golf Tournament only three weeks after holding a club. She credits her late father, Roger, in having the largest influence on her love for the game. Having a natural swing lead to receiving a NCAA Division 1 Golf Scholarship, eventually competing on the LPGA Tour for a brief time with a promising career. One thunderous West Texas October morning changed everything. Shannon had a near-fatal collision with a frightened herd of cattle, loose and confused, crossing the 4-lane interstate. Unable to play competitive golf again was devastating. But a glimmer of hope came when she found her real passion in teaching golf, connecting with people and giving them hope for a better tomorrow. Seeking after many mentors like Ken Blanchard and Ken Venturi, carving her path to speak and share motivationally, passionately and instructionally shifted Shannon’s career. Digging deeper, she spent time with elite physiatry sports doctors sharing their knowledge to teach 55+ golfers how to find their ‘mature swing.’ Her studies are centered in fundamentals that work with your body, not against it.
You might have seen Shannon, a LPGA Class A Member, on the Golf Channel, Fox Sports, as a radio personality or read her articles in a local golf magazine. Although more known for instruction, she has been a strong proponent of growing the game and using the necessary platforms to help those who have not been able to play.
Shannon is a Corporate Marketing Manager and Dallas-Fort Worth operations Lead for CaddieNow, a popular app that matches golfers to caddies. The mission of CaddieNow is ‘to bring caddies back to the game and give every golfer at every course the option of taking a caddie.’ The service remains a shared-economy app, in the model of popular ride-sharing services like Uber. Inside the app, golfers caddies, caddies find work and courses to offer caddie services. After golfers enter the course, date and time they plan to play, they receive a confirmation notice from their caddie, who will meet them at the course. Fees range from $20 – $120, plus tip, depending on the golfer’s desired level of caddy experience. The company is currently operating on more than 100 courses, a good start since it was founded less than two years ago. In 2018, these numbers are expected to triple.
She is also an LPGA teacher, giving clinics all over the world with a fantastic golf-themed cruise line, Crystal Cruises. Her 15 years with Crystal Cruises has been the most rewarding and gratifying of all her accomplishments due to the number true meaningful relationships she has created. She says she feels blessed to have seen most of the world and it’s golf courses.
She volunteers to help community initiatives like Human Coalition, member of many organizations like American Marketing Association and continues to expand her schooling at Cornell University. Her husband, Matthew, and four-year-old son, Boaz, live in Fort Worth, Texas. Shannon enjoys family time at TopGolf, blogging her GoPro travels, playing with their two dogs or on a hiking, biking, skiing trip to the Rocky Mountains for fun.
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